In order to challenge the repetitive retail narrative of “SALE SALE SALE” and “DEALS DEALS DEALS,” I led a formatting change that infused more golfer-friendly content. Using both the Golfsmith blog [more below] and by creating dedicated emails focused on telling a story, we were able to increase click-throughs and create demand for not-new, but not-discounted products.
THE COOLEST ON COURSE
This email led to a Buyer’s Guide featurette I created to highlight more modern golf shoe styles.
REVAMPED PRODUCT LAUNCH