Print Ads for the Indianapolis 500, one of the most historic races of any class in American history. Playing off the tradition of the race, my partner Alyssa Kana and I wanted to highlight what makes the Indy 500 so great, from the kiss-the-bricks tradition to the milk-chug that greets the winning driver. All ads were created to be multi-media friendly for print, from magazines to stand-alone posters promoting the event around Indianapolis and other metro areas.
Wild postings highlighting historic wins and of course, the checkered flag every driver is chasing. Copy: “Thirty-three drivers. One parking spot.”