As a part of the Golfsmith and Golf Town Smartfit re-brand, we launched these videos for our data-rich landing page and social media use. They were written by myself an Rachel Cook to establish what custom fitting is, why golfers should use it, and how we’re the best in golf at doing it.

The above joined the following videos, which were written by Rachel Cook (then-Associate Creative Director), with some of my input on the technical side of the fitting process.

See them in full context on the official Smartfit landing page >